In this insightful episode of the Raising The Standard Podcast, we host the brilliant copywriting master and marketing strategist Ray Edwards. As an established voice in the industry, Ray has made his mark through transparency, originality, and an unwavering focus on serving his audience.
In our conversation, we dive deep into prosperity from a Kingdom perspective. Why you need provision for the vision God has given you. Discover Ray’s definition of property and learn what soul prosperity is. See what co-laboring with God looks like and discover the perils of prosperity.
We also discuss the evolution of online marketing, the increasing savviness of customers, the potential of artificial intelligence in marketing, and Ray’s unique approach to copywriting. We also touch on his thoughts about maintaining relevance in an ever-changing industry and his philosophy on continuous learning.
**What You'll Learn:**
1. **The Savvy Customer:** We discuss how customers have become more discerning, recognizing when they're being marketed to and demanding authenticity and integrity in their interactions with brands.
2. **The Changing Marketing Landscape:** Ray Edwards gives us his take on how the game of marketing is evolving and what the new 'rules' look like.
3. **Artificial Intelligence in Marketing:** Ray shares his views on the role of artificial intelligence (or as he prefers, augmented intelligence) in today's marketing. He discusses its potential to speed up processes, measure results, and generate more precise and engaging copy.
4. **Lifelong Learning:** Ray emphasizes the importance of remaining open to learning and experimenting, irrespective of your level of success.
5. **Belief and Perception:** We end the conversation with a powerful note on the importance of careful belief selection as it significantly influences what we receive in life.
Whether you're a Kingdom Man, an entrepreneur, a seasoned marketer or just stepping into the digital realm, this episode is packed with valuable insights and lessons from a master in the field. Join us for this enlightening conversation and find out how to navigate the changing landscape of online marketing effectively.
Connect with Ray Edwards
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